About
It's always exciting to see new faces in the podcast crowd and "YFYI", or Yoga For Your Intellect, is just that. A conversational, digital approach to the 5000+ year old, ancient eastern philosophy of Vedanta.
Client
The team behind YFLY reached out to us to create a concept design for their upcoming podcast related merch from a provided quick sketch and a few key instructions that were enough to get us going in the right direction. A sun logo and their slogan in a 70’s style, following the form of a wave.
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a7ae55cc3dff156b380e7b_Lets%20Get%20Realized%20T-shirt%20design%20sketches.png)
First Draft
The opportunity to back a few decades and explore the common typography of the 70’s was a fun task that resulted in a groovy, clean and readable design that had all the necessary elements to call the project a success, and an interesting one on top of that too.
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a895394b34fc3ea1dfd025_Lets%20Get%20Realized%20T-shirt%20design%20Wave%20sketch.jpg)
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a896a6f9ff016a1a843268_Lets%20Get%20Realized%20T-shirt%20first%20design%20sketch.png)
Second Draft
After discussing the shortcomings of the initial drafts together with the team of YFYI we offered a simplified take on their original idea. Clean and legible even from a far, the new concept put an accent on the Sun symbolism, unifying the branding across all formats.
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a8969c9558fd0b59682108_Lets%20Get%20Realized%20T-shirt%20Sun%20design%20file.png)
From an alternative draft of the back design emerged a this. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a896b59558fd4f1b682163_Lets%20Get%20Realized%20T-shirt%20Sun%20design%20sketches.png)
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a896af3406c5090d74b174_Lets%20Get%20Realized%20T-shirt%20Sun%20Back%20design%20file.png)
Final Concept
The opportunity to back a few decades and explore the common typography of the 70’s was a fun task that resulted in a groovy, clean and readable design that had all the necessary elements to call the project a success, and an interesting one on top of that too.
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a7a3dda12b77065870aeca_Lets%20Get%20Realized%20T-shirt%20fron%20design.jpg)
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a7a3cd78c31fb654104258_Lets%20Get%20Realized%20black%20T-shirt%20back%20design.jpg)
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a7ca1e67da19bc532b4f1c_Lets%20Get%20Realized%20Logo%20Front%20T-Shirt%20Studio%20Mockup.jpg)
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a7c14cbe70a07e3180611b_Lets%20Get%20Realized%20T-shirt%20white%20back%20design.jpg)
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a7c14c3a6d7ba660303bff_Lets%20Get%20Realized%20T-shirt%20white%20front%20design.jpg)
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a7cb2527e4581cefc0d841_youth-ringspun-cotton-tshirt-mockup-01.jpg)
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62a7cb2547948e6e5d1ca731_youth-ringspun-cotton-back-tshirt-mockup-05.jpg)