Fruity Puffs is a proposed alternative take and packaging redesign of the canadian nutradried whole blueberries Blu Puffs by Cal-San. The client required a whole new take on the current package that introduced more playful and vibrant colors, fun fonts and the inclusion of a mascot character inspired by popular cereal brands.
The project deliverables were a mockup of the new package design and a few social media posts that can show the new mascot in action.
Moodboard
We began the project with a sprint of quick ideas by comparing the original package of Blu Puffs to a number of cereal, candy and character packages the client had shortlisted for reference.
Typography
The right typeface can make or break a package. We shortlisted a number of fonts to set the new playful tone and split them into two types:
1) Brand Fonts
2) Supplementary Fonts
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62499af793ff064d076609db_Fruity-Puffs-Wordmark-Research-02.png)
Initial Draft
Our initial version for the new design aimed to retain its familiarity to the original packaging and all the information on it, but in a much cleaner and youthful manner.
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62499b239d8b7043187a74ff_Fruity-Puffs-Early-Concept.jpg)
Polished Concepts
After taking upon the more successful elements of the draft and combining them with some fresh ideas, the Fruity Puffs package was brought to life as a truly unique and playful alternative to the original package with two font versions to compare and test.
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62499b071b4f1c534f3b66cd_Fruity-Puffs-AB-Testing-Final-Wordmark-Concept.jpg)
Final Concept
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/62499d106ebceeb3bcb6a230_Fruity-Puffs-Final-Packaging-Concept-02.jpg)
Social Media Feed
The concluding task for the project was to present the client with a concept of a social media feed with the use of the new packaging and mascot
![](https://assets.website-files.com/61f028f1a1baa92b6b214ce7/624829fd193daa4e2db380f4_Instagram%20Graphic%20Blue%20C1c.png)
Conclusion
In the end, the client was more than thrilled to receive a totally fresh take on their existing product that paved the way for an entirely new concept line of original fruit products.