Fruity Puffs is a proposed alternative take and packaging redesign of the canadian nutradried whole blueberries Blu Puffs by Cal-San. The client required a whole new take on the current package that introduced more playful and vibrant colors, fun fonts and the inclusion of a mascot character inspired by popular cereal brands.
The project deliverables were a mockup of the new package design and a few social media posts that can show the new mascot in action.
We began the project with a sprint of quick ideas by comparing the original package of Blu Puffs to a number of cereal, candy and character packages the client had shortlisted for reference.
The right typeface can make or break a package. We shortlisted a number of fonts to set the new playful tone.